I am absolutely thrilled to share with you all that our brand has been chosen for Walpole's Brands of Tomorrow Class of 2021.
The initiative will nurture and guide 12 of Britain’s most innovative fledging luxury companies, and provide us with the skills and support needed to navigate the ongoing challenges of the global pandemic and beyond.
While Brick and Mortar stores remain closed, Walpole will support the Brands of Tomorrow with the launch of its first virtual boutique. Acting as a shoppable storefront from the Walpole Instagram account - @walpole_uk - consumers will have the opportunity to purchase a variety of products from each of the 2021 Brands of Tomorrow. The brand founders will feature in Walpole’s Instagram stories throughout the coming weeks, spotlighting their brands and hero products in short video interviews.
The other amazing brands that I will be joined by on this incredible journey are Bramley, Eight Lands, Equi, Eto, Hancock, Harper Concierge, Marfa Stance, Motley, My Wardrobe HQ, Rothschild & Bickers and The Deck.
When I began this brand, I set myself the goal of getting onto this programme, so I am truly humbled to have achieved this goal. During the 12-month programme, I will be attending a series of practical workshops on key business development topics, and will also be paired with a mentor or mentors who are senior leadership figures from across the luxury sector. I cannot wait to take away invaluable knowledge and experience from this and pass onto my team to help further grow the brand.
Helen Brocklebank, Walpole CEO commented: “It is with great delight that Walpole welcomes a new cohort of creative entrepreneurs to the 2021 Brands of Tomorrow. This initiative was designed to help early-stage luxury brands drive their success, creating economic growth for the country. As we move beyond the pandemic, and forge a new vision of Global Britain, its role has never been so important."
Balthazar Fabricius, Co-Chairman, Brands of Tomorrow added:“Never has Brands of Tomorrow been more important or had more to offer. From our fabulous mentors who give so generously of their time, to the experts and captains of industry who provide our workshops, together with the latest guidance and political insights from Walpole – we’re looking forward to supporting our brilliant Brands.”
I look forward to sharing all of our progress with you and will continue to spread the joy, one handbag at a time!