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Our Story & Concept
We create bags that fill you with joy!
The first handbag designer to create an incredibly unique restyle concept, Sarah Haran is renowned for her creativity, craftsmanship and for bringing joy to her customers through her luxury handbags & accessories.
After 18 years of being immersed in the world of technology as COO of a computer software firm, Sarah had her lightbulb moment when she realised there wasn’t a high quality handbag available that could take you from day to night with ease, that was beautiful, practical and functional.
So, she took matters into her own hands and designed her own! Fast forward a few years, and her hobby is now her business, with thousands of women across the UK (and other parts of the world), wearing Sarah Haran on their arm!
The Evolution of our Handbags
The Dahlia 2-in-1 Tote was Sarah's first born bag, and to this day it continues to be our bestseller. The magic of the Dahlia, that makes it the crème de la crème of handbags, is that the front Ivy pouch is interchangeable, as is the tassel and handbag strap!
This clever interchangeable concept means you can create a variety of different looks with just 1 bag, using our wide range of restyle accessories. Go from day to night with ease, simply by adding different elements to your bag to give it a whole new look.
Although we started out with one tote bag, our range now boasts everything from a backpack to a bucket bag and everything inbetween!
You can change the look of each and every bag in our range and have hours of fun creating different combinations.
Our Company has Grown too!
Since starting her own brand in 2018 with just two freelancers, Sarah has now grown her team with likeminded staff who are as devoted as she is to bringing joy to our customers through incredible products and exceptional customer service!
We've now got over 4000 5 Star reviews from our incredibly loyal customers, a celebrity following with the gorgeous Anthea Turner being our brand ambassador, and several impressive write ups from major national publications about our products!
At the start of this year, Sarah graduated from the Brands of Tomorrow class of 2021, a programme run by Walpole, the official sector body for UK luxury!
You can read more about our celeb fans and press articles here.
Our Bags of Joy Community
We want women who love our products to be able to share their passion with one another and spread the joy around! Our Facebook club is full of likeminded women who share at least one common love - handbags!
When we entered the first lockdown back in April 2020, our Bags of Joy Club was born in a bid to bring our community together for support during a time of hardship.
It started with just a few of us and has now grown to almost 4000 members, with friendships and bonds being made and stories and jokes being shared daily!
Anyone can join, and it's the perfect place to start building inspiration for your collection by viewing other members amazing pictures.
Our Design Ethos
As a small batch boutique brand, our ethos is to design sustainably in small quantities that are thoroughly tested by us, our Ateliers and a select few customers before launch.
We work incredibly closely with our expert team in Turkey, who are also a family run business. When we started with them, they were a small team of 5, but they now have 14 people working on our bags! It's been a joy to see 2 small family businesses grow together.
Quality is at the forefront of what we do, and that's why we stand by each of our products. Our handbags come with a lifetime guarantee, and are made with the utmost love and care.
Read more about our design ethos here.
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